Our Digital Media, PR and Advertising BA is ideal for those who want to explore the commercial aspect of marketing communications and consumer culture. The course has been designed to prepare you for the fast-changing media and communication industries and digital media roles of the future. You will become a highly skilled media professional who can create and share messages professionally across any digital platform, to truly connect with an audience.

The course starts with a shared first year, where you will study alongside students on the other Digital Media BA pathways in Media Production, Communication and Journalism. Together you will study the broad principles of digital media to produce a portfolio of digital content, develop your research skills and gain a critical understanding of core academic concepts. You will gain skills in content creation, digital media production, storytelling and research, alongside a critical appreciation of the role of media in society.

At the end of your first year, you will have the choice to continue with Digital Media, PR and Advertising or change to another pathway on the course to reflect your interests and aspirations.